Brand Concept

Brand Identity

A modern collection with strong notes of elegance and contemporaneity for a dynamic woman who does not give up on fashion trends but also on precious details. The same details and iconic shapes that Daniela Bensason proposes in her jewels.
BENSASON’s customer likes to exhibit with caution, with a reserve that denotes elegance and refinement.
The precious details, the high-quality leathers, as well as all the components and finishes of the product of the collections are a real hymn to the awareness of one’s own style, with the security of one’s taste and personality.
Those who buy BENSASON are pleased with their purchase and know they have a unique product of high manufacturing and design in balance between formal elegance and precious handcrafted details.

Brand mood

Sophisticated and also contemporary, romantic, always glamorous and fascinating. For a woman who loves classic shapes, but with a touch of modernity.
A production made in Italy for an absolutely international style.

Sustainability

BENSASON’s production philosophy is also inspired by principles of transparency and traceability, as demonstrated by the presence of the brand on the international Sustainable Brand Platform. The luxury expressed by the brand is also the mood of a new generation that wants to build more authentic and sustainable relationship towards the environment and people in a broader and more inclusive perspective for a positive impact on the whole community.